Tag Archives: retail design

Moral Rights PART II

The purpose of the previous post was not to say ‘Oh well, missed out this time around, I’ve learned my lesson, next time I’ll make sure I talk to my client about moral rights, it won’t happen again’.

While I was composing the post I was also in contact with my client and Alice Blackwood, the writer of the article.

To Alice it began with a tweet reply to a photo she had posted of the space:

@aliceblackwood bit slow on the pick up but unhappy not to be credited for my design work here 😦

A bit lame in retrospect, but I was treading cautiously and nervously – unsure how best to approach her, unsure about whether I was over-reacting or not.

However once it was put out there my concerns were almost immediately addressed by Alice.

We ended the day of back and forth messages and emails with a phone call discussing issues of attribution and how this is particular rife in the more fickle retail design sector, how we could explore the topic in more detail in a further article, online vs print publication and when we could meet for a coffee to talk about all of this and my work as well.

Oh and with regard to the article, it was an oversight that can easily be amended.

It’s funny, I have spoken with many architect friends about this. They often have their own story to tell, how they were pissed off but didn’t do anything about it.  Or they retell the story of someone they know and how they can’t believe it happened.  Or they just complain about us being ‘too polite’ not ‘fierce’ enough as individuals and as a profession.

It could also be that not being credited makes us feel like we have failed, and no one wants to talk about that, right?

Moral of the story of Moral Rights:
Question the omission – it is more than likely an oversight or error.  The beauty of on-line content is that it can be easily fixed.
And remember to have that conversation with your client!

Share your story and/or follow up on that incident that’s been eating away at you and let me know how you go.


Will Work For Shoes PART V – Moral rights

I didn’t know about this article from last year until a friend came across it and sent me the link.


Sure I can publish this project on my blog and website (if I had one), tweet about it, instagram photos until the cows come home but how great it is to actually be published by someone else!?  I just wish I was mentioned in it…

So over the past fortnight I have agonised over how to write about this in a productive and fair way.  It is not about blaming anyone or seeking pity for poor ole me not getting my name in lights.  It is a question of Moral Rights, our relationships with our clients and our ability to empower our clients to not only contribute and collaborate during the design process but take ownership of their design without losing our own connection to it.  This last part is critical to my practice, but clearly I am yet to work out how to achieve this balance.

For any readers unfamiliar with Moral Rights, as part of the Copyright Act  Moral Rights protect the rights of artists (including architects), our reputation and the integrity of our work.  Key to this is our right to be attributed as the designer of a project when it is constructed, publicised or represented in print. (Definition courtesy of Acumen)

The Australian Institute of Architects Client and Architect Agreement has a clause for Moral Rights:

The architect must be attributed in any Public Information about the project promulgated by, or on behalf of, the client or architect, whether the project is complete or not.

If you do not use the standard Client Architect Agreement or DIA Design Agreement make sure your own version includes a clause on this.  More importantly (as we all know most clients will never read the contract) ensure to have a conversation with your client with regard to Moral Rights,  attribution and how mutually beneficial this is – actually maybe have a couple of conversations with them about it.

For an excellent article on Moral rights and architects


Will work for Shoes Part IV – Wilfred and Enric

The Wilfred and Enric Shoe Gallery is an example of a truly collaborative process between architect and client.
The design process was rich with brainstorming. We tried many design options before settling on the final concept for construction.
The care and rigour with which Vel Tasevski, the Director of Wilfred and Enric shoe gallery curates her shoe and accessories collection and her background in film production is evident in the final outcome.
The flexible retail space has a clear design intent + vision, careful detail and material resolution and a great feel…and the shoes are AMAZING!




Wilfred and Enric is found in the basement at 1B Stanley St, Collingwood


Will work for shoes PART II

First site visit this morning at Wilfred and Enric Shoe Gallery. 
Originally a basement gallery space off Smith St Collingwood, we are playing with the idea of displaying the stock as pieces of art.

Existing main gallery (1024x765)Existing gallery space (1024x804)In Progress

The elements of the space are:
1. the entry – an internal shop front, signage and mannequins STAY TUNED
2. the light box
3. the long wall – a low shelf for shoes along the entire length of the wall STAY TUNED
4. the jewellery box
5. the bluestone wall
6. the main gallery
7. the lounge – for trying on shoes and relaxing STAY TUNED
8. the stockroom – hidden behind the bluestone wall
You can see the PLAN here W&E PLAN

light box (1024x800)In Progress SOMESLASHTHINGS BLOG rick owens 4 VEL (3)Inspiration
Rick Owens http://www.someslashthings.com/blog/tag/rick-owens
This 15m long light box will BLOW THE SPACE OUT

JEWELLERY BOX (1024x765)Existing
This will be a perforated metal clad moody black room in the centre of the space containing precious objects within.

bluestone wall (1024x765)Existing bluestone wall revealed (756x1024)In Progress
This has been revealed through demolition, it adds texture + depth to the space.

rachel-whiteread_b one hundred spacesInspiration
Rachel Whiteread http://pictify.com/5/rachel-whiteread-untitled-one-hundred-spaces
Here the stock will be displayed on custom designed and made plaster and 2pac plinths.
The unfixed nature of these display units means the shop gallery can be rearranged to showcase the latest stock or even stripped right away for a minimal space.